What is it that makes the difference between top performing online firms, the average ones and the barely surviving on-line firms? The answer for that is customer retention. Let us now see how you would sell hair pieces via the internet.
Whether you became just another business on the net or the business of your kind on the net boils down to how you retain your customers. An online marketing research firm RJMetrics did a benchmark study and the revelation was that up to half of the stores that are online receive their revenues from purchases that are repeated by the same people.
Therefore your success as an online business is determined by how well you keep your online customers. In order for you to be able to do this you need a good first-run experience for your customers.
The term First-run customer experience belongs to the jargon of online marketers. It was taken from the software development field where it had meant the process of getting the customer to be knowledgeable about how they could use the software to get the maximum benefit from it. It has come to man, however, creating a customer experience in such a manner that they are left going gaga and would feel very warmly towards your products. In it you shall find the difference between selling like everybody else or keenly being attentive to the minute details of online trade thus setting you apart.
So how do you get someone to be a repeated buyer of your products if you are an online store? Be mindful of them even after they have bought the good already. Let the end of the purchase not be the end of a business transaction but the beginning of a business relationship.
To begin with, say thank you to the customer after they take the order. For that, nicely customize a thank you page that should appear when an order has been made by your buyer. The thank you should not necessarily be direct, but it is important that your customer gets to understand that their order is appreciated and that commitment is being made to have it delivered safely and on time.
After you ship the order, confirm it to the customer. Remember, these mails should not contain marketing for other products as they would be seen to be only after your interest. The customer as King and as such they must be made to feel that all the attention is on them. Similarly, boxing experience is another thing you have to be keen on. Package your product well, with dedication, respect, and love. It sure does make a lot of communication about your business, and it might set you apart from the rest of the firms.
Similarly, do not forget to inform the customer when you have already shipped their product. The King here is the customer. Make them feel the center of attention. The way you package your product speaks about you, your product and your brand. Keep the interest of your clients first all the time.
Whether you became just another business on the net or the business of your kind on the net boils down to how you retain your customers. An online marketing research firm RJMetrics did a benchmark study and the revelation was that up to half of the stores that are online receive their revenues from purchases that are repeated by the same people.
Therefore your success as an online business is determined by how well you keep your online customers. In order for you to be able to do this you need a good first-run experience for your customers.
The term First-run customer experience belongs to the jargon of online marketers. It was taken from the software development field where it had meant the process of getting the customer to be knowledgeable about how they could use the software to get the maximum benefit from it. It has come to man, however, creating a customer experience in such a manner that they are left going gaga and would feel very warmly towards your products. In it you shall find the difference between selling like everybody else or keenly being attentive to the minute details of online trade thus setting you apart.
So how do you get someone to be a repeated buyer of your products if you are an online store? Be mindful of them even after they have bought the good already. Let the end of the purchase not be the end of a business transaction but the beginning of a business relationship.
To begin with, say thank you to the customer after they take the order. For that, nicely customize a thank you page that should appear when an order has been made by your buyer. The thank you should not necessarily be direct, but it is important that your customer gets to understand that their order is appreciated and that commitment is being made to have it delivered safely and on time.
After you ship the order, confirm it to the customer. Remember, these mails should not contain marketing for other products as they would be seen to be only after your interest. The customer as King and as such they must be made to feel that all the attention is on them. Similarly, boxing experience is another thing you have to be keen on. Package your product well, with dedication, respect, and love. It sure does make a lot of communication about your business, and it might set you apart from the rest of the firms.
Similarly, do not forget to inform the customer when you have already shipped their product. The King here is the customer. Make them feel the center of attention. The way you package your product speaks about you, your product and your brand. Keep the interest of your clients first all the time.
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